To this day, the popularity of the two in one game goes without saying. The combination of plot narrative, gameplay (integrating "processing links", decryption, stacking elimination, and more elements), and high-frequency operation are the standard features of competition, and powerful new games are constantly emerging.

For example, the Chinese horror themed two game "Haunted Merge: Horror Story" launched for testing in July last year has seen a sharp increase in data since January this year, with monthly revenue exceeding one million US dollars (nearly ten million RMB) for four consecutive months; For example, Youta's Hollywood fashion dress up duo "Hollywood Merge", which started testing in August last year, has seen its monthly revenue increase from $20000 (approximately RMB 134000) in January to $2.22 million (approximately RMB 15.1 million) in April this year; Alternatively, "Mystery Town: Merge Games," which was released for testing in August 2024 but only approached $2 million in monthly revenue for the first time in October last year, has continued to grow this year, with revenue approaching $9 million (approximately RMB 60 million) in April.

From this, it can be seen that although the competition in the two in one track is fierce, there is still room for latecomers, and long-term optimization is of great benefit to the revenue of this category.

The "newcomers" naturally pose a "threat" to the previous top players, and there are currently two super top players in China who have joined forces to go global, namely Lemon Micro Fun, who is firmly in the top spot, and DianDian Interactive, who has become the core track after joining forces with SLG.

It is interesting that both manufacturers have accelerated the testing of their two in one new games this year in response to the constantly challenging track. Among them, Lemon Micro Fun is a key bet, while Dian Dian Interactive belongs to various themes.

In the following text, Dian Dian data will break down and analyze in detail the situation of their new tours.

01

Lemon Micro Fun New Game chooses horror and fantasy themes

Whisper Castle: 9 months of tuning and 26 years of testing acceleration

Let's first take a look at Lemon Micro Fun, its subsidiary Gossip Harbor ®: Merge & Story》、《Seaside Escape ®: Merge&Story "and" Flamb é: Merge and Cook ", the three flagship products, have grossed nearly $100 million, or approximately RMB 700 million, in April this year alone (over $750 million, or approximately RMB 5.1 billion, in 2025), and have not shown a significant downward trend.

In addition to ensuring the stability and improvement of long-term products, Lemon Micro Fun is also continuously testing its new work - "Whisper Castle: Merge&Story" (hereinafter referred to as "Whisper Castle"), planning to further expand its product matrix.

This work continues the high-quality 2D picture book style of Lemon Micro Fun in terms of art, with the main difference being in the theme. It chooses a fantasy theme with a certain degree of horror, which has a sense of immersion and recognition, as well as a purchasing advantage. Although other manufacturers are also trying, they have not produced any top products.

In the game, players take on the role of a mother Christine and bring their daughter Sammy to a dilapidated castle located in the mountains. There are hidden mysteries between neighbors, and players need to rebuild their homes to uncover the truth.

In terms of gameplay, it is still based on the verified Merge-2 framework of Lemon Micro Fun, which is a "Love&Pies" style plot driven synthesis gameplay. It follows the logical loop of merging items to meet order or task needs, obtaining resources for castle renovation, and exploring and discovering as chapters progress.

For Whisper Castle, Lemon Micro Fun is not just a casual test, it has gone through a long testing period and is the next step in consciously exploring the expansion of the theme.

In the middle and late August 2025, Lemon Weiqu launched Whisper Castle in Canada, Türkiye, Italy, Poland and a few other countries and regions, and launched the launch of dual end materials at the same time.

At that time, this first test lasted for nearly a month (approximately ending in mid to late September of the 25th year), with a cumulative download volume of about 50000 and a daily download peak of over 9000, but no statistically significant data was generated.

Until early November 2025, the game will once again open its first test to the public. During this period, the daily download volume fluctuates greatly, with peaks reaching over 5000 and lows in only three digits. Although there was a statistically significant flow in December, the values were extremely low (23000 and 15000 downloads in November and December, respectively).

The transformation occurred in mid January 2026, as the game gradually entered more regional markets around the world, and the advertising side also tended to stabilize and increase in volume. Since then, its daily download volume has fluctuated between 1500 and 2500 (with monthly download volumes of 37000, 43000, 50000, and 52000 from January to April, respectively), and the corresponding daily revenue has begun to grow slowly. Currently, the daily revenue is close to $2000, about RMB 13000 (with monthly revenue of $3000, $14000, $25000, and $30000 from January to April, respectively).

Up to now (May 10), Whisper Castle has been launched in 170 countries and regions around the world. During the test period, the cumulative download volume is estimated to be 290000. Türkiye, the United Kingdom and Portugal rank top 3 with 34.26%, 9.71% and 2.77% respectively. From the perspective of the platform, the App Store has a slight advantage of 57.09%.

The total revenue is about 87000 US dollars (approximately 590000 RMB), with the UK, Sweden, and the Netherlands ranking in the top three with contributions of 33.12%, 5.77%, and 5.22%. In terms of platforms, Google Play accounts for 61.53% and performs relatively well.

In addition, as far as the launch trend is concerned, the nearly 30 day scale of the work is the most "strong" during the test period. The number of advertising ideas after the double end de duplication is around 300. Poland, Portugal, Türkiye, Italy and Spain account for more in the launch cycle, and the sense of presence in the United States is extremely low.

From this, it can also be seen that Whisper Castle is still in the optimization stage and has not reached the full expansion testing period. Therefore, there should still be some time before its official launch. However, this actually conforms to Lemon Micro Fun's consistent optimization style for key products. Therefore, as its next core duo, this work is worth looking forward to.

02

Century Games has launched three key new tours for testing, with themes covering hotels, desserts, and farms

Hotel Legacy saw a 392% month on month increase in revenue in April and is expected to be launched as soon as possible

Let's take a look at DianDian Interactive again. With "Tasty Travels: Merge Game", it has firmly established itself in the second tier market. Although the game started testing as early as January 2024, its data began to gradually take off in June 2025. In the past two months, its monthly revenue has exceeded 20 million US dollars (about 140 million yuan) and is still in a growth trend.

The huge success of Tasty Travels has quickly tilted resources towards the dual track of DianDian Interactive. Compared to Lemon Micro Fun's "specialization", DianDian Interactive has significantly more reserves on the new game side.

At present, it has three key two in one new games under its umbrella, namely "Hotel Legacy: Merge Game", "Just Desserts", and "Family Farm Merge".

Firstly, there is "Hotel Legacy: Merge Game" (hereinafter referred to as "Hotel Legacy"), which chooses a hotel theme. The female protagonist Alyssa suddenly inherits a hotel estate from her grandmother and needs to work with some interesting friends to build her own hotel empire.

In terms of core gameplay, it is basically the same as the classic game "Travel Town". The early process design is more streamlined, but the number of chessboards and stamina are also relatively tight in the early stage. Players who purchase stamina games will be given discounts to cultivate payment habits. In addition, it is basically not linked to dress up gameplay.

According to DianDian data, in mid January 2026, the game was launched on the App Store in the UK and Canada as "Hotel Manor: Merge Game". It gradually entered more regional markets for testing and began to be released in February. In early March, it began to be released on Google Play. Around mid April, the game was officially renamed "Hotel Legacy: Merge Game" and increased its advertising efforts (after removing duplicates in the past 30 days, it was 665 on Apple and 405 on Android).

In terms of testing data, the game has been launched in nearly 170 countries and regions around the world. Since its testing in January, the download volume has been steadily increasing. The monthly downloads from February to April were 50000, 124000, and 244000 respectively, with a cumulative download volume of about 594000. The United States, the United Kingdom, and France ranked in the top 3 with a proportion of 11.38%, 10.5%, and 7.36%.

In terms of revenue, the growth in February and March was relatively slow, with monthly revenue of $7300 and $30000 respectively. However, April showed a significant acceleration, with a month on month increase of 392% to $150000 (approximately RMB 1.01 million). Currently, its total testing revenue is about $310000 (approximately RMB 2.1 million), with the United States (30.38%) and the United Kingdom (11.62%) ranking in the top two contributors.

It should be noted that 'Hotel Legacy' is the most comprehensive and expected two in one new game to be officially launched on DianDian Interactive's surface testing data.

Following closely behind is' Just Desserts', which was first listed under the hairstyling account 'QuantumAcade'. It was released on Google Play in a few regional markets in mid to late March this year, but was suddenly taken down on April 13th. It was not until April 27th that it appeared on DianDian Interactive's main account 'Century Games Innovation' and was tested on both ends in Australia, Canada, the Philippines, and the UK. At the same time, the game also began to be launched.

From the content revealed in the game store and promotion, 'Just Desserts' can be seen as a continuation of' Tasty Travels' in terms of both theme and gameplay. The dessert chef Ella, played by the player, returns to the small town of Frostville due to various experiences and accepts the dessert shop passed down from generation to generation by her family. The player needs to gradually expand the commercial territory and promote the development of the main storyline by continuously managing the shop, completing orders, and repairing scenes.

It is worth mentioning that, as the testing has just started, the game has not yet generated market data that can be statistically analyzed.

In addition, on May 10th, DianDian Interactive launched a new two player game called "Family Farm Merge" on dual end stores in over 170 countries and regions worldwide (under the important main account of "Century Games Innovation"). According to information, the game has been tested on other DianDian Interactive accounts for a period of time.

But interestingly, it seems that the game has not yet started advertising, or the advertising intensity may be extremely small and difficult to count.

From the name, it can be felt that "Family Farm Merge" chooses a family farm theme, which easily reminds people of DianDian Interactive's flagship product "Family Farm Adventure" in simulating the business track ®》， But when comparing the store images of the two, it is not a relationship of IP inheritance.

From the testing stage, 'Family Farm Merge' is still in its early stages, and the subsequent results need to be continuously observed.

Looking at the current number, frequency, and theme zones of the two in one new games tested by DianDian Interactive, its bet on two in one is strategic and long-term.

At the investor conference in January this year, executives from Century Huatong made it clear that casual gaming is also the company's next core growth track. Our core strategy is to constantly update and improve the (leisure) products themselves.

03 Summary

Since 2024, the second tier racing track has entered a new stage of competition. In addition to leisure and SLG overseas manufacturers becoming core players, there have also been many players entering the domestic small game market. Even recently, Tencent acquired Metacore, the developer of the early player "Merge Mansion" in the second tier racing track (launched in September 2020, with a 25 year revenue of 52 million US dollars and a current monthly revenue of around 4 million US dollars), through its overseas subsidiary Supercell.